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Showing posts from January, 2009

Giving and inspiring through fund-raising

C hristmas is over, but it’s never out of season to share a bit with the community. Fund-raisers and corporate social responsibility projects not only support noble causes but can also be a fun and engaging exercise. Here are a few fund-raising ideas: 1. Sell a product that people will want to buy. Something useful and fashionable will take you far. Some popular choices are tote bags you can customize with your logo or inspirational messages. 2. Say “thank you!” These magic words will keep things positive and strengthen everyone’s efforts. More than extending gratitude, it’s a good idea to hand out giveaways for volunteers to keep. Branders client Arlene Phillips gave out big sticky notepads to hospital team members during Healthcare Quality Week to showcase how they were "shining a light on quality." 3. Control costs to make a healthy margin. Monitor costs and choose a product you can buy at a good price. Branders client Joanna Gasperik's q

The Power of Social Networking in 09

YouTube (NasdaqGS: GOOG - News ). Flickr (NasdaqGS: YHOO - News ). Digg . Metacafe. Stumbleupon . Technorati . Del.icio.us . Kaboodle. Fark. Furl. Swik. Mixx. Are social media tools like these the future or simply new ways to waste time? Can't we slow this train down? Unfortunately, we can't. But if you think about it, we don't want to either. The Web is a vital source of innovation, and it levels the playing field between small businesses and corporate giants. The only problem is keeping up with the pace of its rapid (some would say rabid) advances. Taking advantage of all the Web has to offer is like eating your vegetables or getting exercise -- most of us don't do enough, and even those that do could always do more. The first thing I want to encourage you to do is relax. Take a deep breath and release that tightness in your chest. This column isn't about making you feel stupid for no