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Success Means a Profitable Website (and Profitable Doesn’t Require Perfection!)

By Nelson Bates, Authorof Best Website Simple Steps to Successful Websites


I believe people lose money online for two reasons. The first reason is because they get bogged down in the details of building their business. Things like server platforms, coding choices, graphic design, layout options, entity formation, and search engine optimization, among others. It’s very easy to get confused and lose track of where you need to go.

The second reason is that they don’t allow enough time for their business to succeed. Most people will not continue past three months if their business does not start to make money. They become frustrated with the process and give up.In my opinion, you’ll need at least 3 to 6 months to establish a solid website and start generating enough traffic to become profitable.

It just takes that long to refine your website and gain search engine traffic. But, as long as you know what the right path is, you’ll know to keep going. Success Means a Profitable Website - The 100% RuleThere is one key difference between those who make money online, and those who lose money online.

Those who make money online know about the 100% rule, which is that they don’t need things to be 100% correct before they move on. I’ll give an example:When a friend was designing a website in the past, he needed a login function to check for a user ID and password to be able to view a membership section of the website.

There wasn’t any sensitive information located in the membership section, so security was not high priority. Instead of hiring out the database design he needed to be able to validate logins, he just used a submission form where people entered their username and password, and it took them directly to the members’ section without checking to see if the entered information was correct.

Since he knew that the vast majority of people, probably 99% or more, would fill out the new user form first and then attempt to login, he knew it was fine not to have it 100% correct. There were several reasons to do this.

The most important is that he still had control over his website because he could easily create a login function himself using the tools provided by the Web design software. He also saved money that he would have needed to spend on the designer.Having as much control as possible over your own website is essential. Also, saving time and money is critically important.


Most of the time this advice is met with aversion, and I can understand the criticism. However, I am merely stating one of the differences between people who make money online and people who don’t. Those who do know how to build the function they need quickly without involving an outside designer or spending a lot of money.Profitable Doesn’t Require Perfection!

Most people who start an online business will spend far too much time just getting things set up and won’t have enough time or money to spend on the things that will actually make him or her money. Whether it is dealing with web design, database design or internet marketing, the key is to not try and make things 100% right.

I have seen many websites never get off the ground, mostly because they were trying too hard to make things 100% right at the beginning. Think about the aspects of your website that can be solved the easy way first. Then, once your website is up and running and you understand how people use your website, you can come back to that aspect and correct it or possibly realize that nothing more needs to be done.

My intention with the Best Website book is not to describe the Utopian way to build a website; it is to describe how successful business owners build and run their websites to earn significant money online.Please visit BestWebsite.com for step-by-step instructions to building profitable websites.

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